Tech bros and hypermasculinity

in Epiphanies
Staffroom discussion this breaktime - why is it that the current generation of techbros (Musk, Bezos, Zuckerberg et al.) are leaning into what one might call a "Tate-lite" vision of masculinity? Bill Gates, by contrast, perhaps not so much. But then he represents the previous generation. Why the change?
Comments
IT moved out of basements where geeks and nerds turned pizza and crisps into code and networks and into the boardrooms and money markets where the willy-wavers got into it.
Because Zuckerberg has gotten into martial arts and was in a bizarre online challenge to a cage match with Musk that didn’t go anywhere and probably wasn’t ever intended to? Because Zuckerberg at one point allegedly would only eat meat if he hunted and butchered it himself?
Aside from that, they seem like “normal”plutocrats and I don’t see them obsessing with the politics of aggrieved masculinity, authoritarianism, antifeminism, birth rates, etc, in the way Musk (and in a different way Thiel) have been.
There's grey suit and white shirt and tie boardroom, and there's - erm - this testerone fuelled version.